4-Week To Build Your Personal Brand & Launch Your Platform
It's time to make the most of the treasure that is lying right beneath you!
Starts Tuesday 24/04/2017 | Register Now
Module 1: The fundamentals of Creating a Personal Brand | Know Yourself
Just Be Yourself Define your life purpose. Visualise & Design your perfect life. What are your values and why this is important. How to find your values. Write your mission statement. Profiling tests
Module 2: Master Your Expertise | Know Your Audience
What are your PIS: Passions, interests & skills? Are you a MIMEC TM? Finding your PIS: What makes you unique? The 6-steps. Find Your Uniqueness. Determine your value with your positioning. Know Your Audience Create your ideal customer persona. Map Your Customers Buying Journey to create relevant content
Module 3: Dominate Your Niche | Control Your Image
How to select a profitable niche - How to craft a killer Unique Value Proposition USP - Define your Visual Branding
Module 4: Connect With Authenticity | Build Your Community
Create a Library of personal stories. How to pitch a powerful story & examples.
Build Your digital assets: Website, Blog, Business cards, Digital signature, media kit, Videos, Podcast, Book, e-books, e-courses….Build a smart product suite to stop trading time for money. Craft an integrated digital marketing strategy to distribute your assets. Build your success network
Bonus: Personal Branding Execution plan
Put all the 7 pillars into action into your own Personal Branding Execution Plan
ABOUT THE COURSE INSTRUCTOR
Francine Beleyi is Digital Strategist and Communication Consultant, founder of nucleus of change, a company specialising in helping organisations to adapt & thrive in the digital age and MyDigitalPal.com, where we teach experts, entrepreneurs and other individuals to learn step by step they skills they need to use digital tools to start and grow a business online and stop trading time for money.
She has 20+ years of Business Experience and LOVE helping forward thinking businesses and individuals to develop fresh solutions to their problems and have helped hundreds of people and businesses to improve their digital skills, implement marketing strategies that work and design innovative business models.
Her passion is to use digital technology to create a better world for all and she is on a mission to empower many more entrepreneurs and professionals who share the same vision and passion. You can also find out more about her on her personal website francinebeleyi.com.