Module #1 Personal & Professional Branding
Personal and business Branding. What is your topic? Who is your audience? Define your ideal customers personas, understand their needs. Overview of the digital assets you need online.
Module #2 Website and SEO
Search Engine Optimisation – understand its importance. Get a complimentary* beautiful WordPress website and a blog and learn how to update it. Website optimisation. Google Analytics: track your site performance. Build a landing page with opt-in form integrated to your mailing system. Integrations: Set up a Paypal account to receive payments. G-suite: work collaboratively, backup and share documents.
Module #3 Email marketing
How to use a mailing system to send automated emails that make you money whilst you sleep. Set up a Mailchimp account, autoresponders, setup lists, tracking emails performance.
Module #4 Social media
How to connect with your audience and build relationship. How to create a social media strategy. How to use Linkedin, Twitter, Facebook, Youtube, Instagram to position as a thought leader, find clients and partners. How to optimise your profile on social media sites.
Module #5 Paid search. Running paid advertising
How to drive quality leads to your promotion. Set objectives and determine the traffic needed to your website. Run Facebook and Google ads
Module #6 Content Marketing
How to keep your prospects and clients engaged with your offering. Craft a content strategy and a content plan to include own and user generated content. Use Canva to create beautiful graphics for a wide purpose.
Bonus: Your 30-day challenge
Integrate all you've learnt and run your first digital campaign. Persona- Keywords-Ad-Landing page-Offer