Learn How to Establish A Profitable Online Business in 6 weeks only.
The Ultimate Digital Marketing Training Program to Thrive online.
STARTS Tuesday 07 February 2017. Beginners friendly.
For Business owners, Consultants, Coaches, Trainers and other Freelancers
Comprehensive step by step program that teach business owners, consultants, coaches, trainers and other freelancers, to learn the digital tools they need to create a profitable online presence. Stop try to figure things out alone.
Join MyDigitalPal.com to find a supportive community that will help you to build a thriving business online. By being part of MyDigitalPal.com you also automatically help another entrepreneur less well off to access the same training for free.
Module #1 Personal & Professional Branding
Personal and business Branding. What is your topic? Who is your audience? Define your ideal customers personas, understand their needs. Overview of the digital assets you need online.
Module #2 Website and SEO
Search Engine Optimisation – understand its importance. Get a complimentary* beautiful WordPress website and a blog and learn how to update it. Website optimisation. Google Analytics: track your site performance. Build a landing page with opt-in form integrated to your mailing system. Integrations: Set up a Paypal account to receive payments. G-suite: work collaboratively, backup and share documents.
Module #3 Email marketing
How to use a mailing system to send automated emails that make you money whilst you sleep. Set up a Mailchimp account, autoresponders, setup lists, tracking emails performance.
Module #4 Social media
How to connect with your audience and build relationship. How to create a social media strategy. How to use Linkedin, Twitter, Facebook, Youtube, Instagram to position as a thought leader, find clients and partners. How to optimise your profile on social media sites.
Module #5 Paid search. Running paid advertising
How to drive quality leads to your promotion. Set objectives and determine the traffic needed to your website. Run Facebook and Google ads
Module #6 Content Marketing
How to keep your prospects and clients engaged with your offering. Craft a content strategy and a content plan to include own and user generated content. Use Canva to create beautiful graphics for a wide purpose.
Bonus: Your 30-day challenge
Integrate all you've learnt and run your first digital campaign. Persona- Keywords-Ad-Landing page-Offer
* Attention: Only the first 10 people get the complimentary WordPress Website (worth £750). So Book now to avoid disappointment.
What you will Create in this Course
By the end of the programme you will create:
- Your personal and business brand
- Your ideal customers personas
- Optimised WordPress website and blog
- Search Keywords relevant to your desired market
- Email marketing system to send automated emails (with a free Mailchimp account)
- Landing page with opt-in form integrated to your mailing system
- Social media profile: create Facebook page, Twitter account, Linkedin account
- Social media strategy that is easy to follow and convert likes to hard cash
- Rich content marketing strategy and editorial calendar to build an engaged community
- Run your first real digital campaign as part of the 30-day challenge
What you Get with this Course
Here's how this training course will run
- 6 weeks of training delivered weekly
- 6x 1 hour live calls recorded and available to listen again
- Critique of your work
- Technical support
- All the templates I use to run my campaigns, my strategy templates and content calendar for 2017
- Lifetime access to the course
What clients say?
“I had had four unsatisfactory and failed attempts at a website designer for my business before I persuaded Francine to take me on. Francine understood my needs and did a marvellous job in translating my ideas into a workable practical product.
Francine has a unique set of skills which I was looking for, a designer, a marketing strategist, a deep understanding of the training business, and she was able to pull these three strands together very successfully for my business. She was very flexible in working around my schedule; She shows dedication and makes sure the job is done properly and completely; She is a pleasure to work with. After four attempts to find the right person, Francine proved an absolute delight to work with. She is experienced, a strategic thinker, dedicated to her work, a delight in every way.”
Peter Cameron, Managing Director, Energy Markets Global Limited
"Francine is an impressive driver in business with a personal drive that is admirable. Once committed to a project she will work to deliver to successful outcomes. Francine has extensive experience in the marketing and brand management of products and services. A champion for action, she implements action driven strategies, but most importantly, follows through and delivers required results."
Delene Edwards, Director, Delene Edwards Consulting
“Francine has provided me a clear understanding of how to proceed. What I like the most about working with Francine is her clarity of focus and having to really think about the issues involved. She has a wide knowledge and experience across a variety of fields. She knows what she is talking about because she has been there and tried it or done it. Put succinctly - she delivers a comprehensive package tailored to the client's needs, whatever their business. A targeted approach with probing questions accompanied by a forthright yet pleasant manner - that gets to the real facts, by which I mean not ones the client might like to pretend are the facts. The result is a clear analysis of the situation. Based on that and her substantial experience and expertise she presents a clear set of proposals as how to proceed. I enjoy working with Francine. In addition to the above 'technical' aspect, she is a warm human being.”
Geoffrey Arnold Pinchin, Founder of DreamScapes Ltd
"Working with Francine has helped me focus the direction of my business; I have always felt respected, supported and encouraged to trust my own instincts. I never felt pushed into anything that I didn’t feel completely comfortable with. I always trust her judgement. Trustworthy. I would highly recommend working with Francine. She has given me the confidence in myself to grow and expand my business, while advising and supporting me throughout our relationship.”
Nina Gilbey, Founder, London Jewellery Workshop