Watch an Explanatory video of how to use the content calendar
(Although this video is related to 2018, all the info apply to any year!)
Look no further. This editable content calendar has got everything you need to take the guess out of your day! Get the structure and plan you need to run an effective content marketing for your website, blog, email, social media i.e. Facebook, LinkedIn, Twitter, Instagram. Grab this fully editable ’12-month Editorial Planner’ in Excel spreadsheet to plan ahead all your activities in 2019. It contains:
Monthly 2019 In this tab, you can list the public holidays, key dates and the campaigns to run monthly. You can also use this tab to use the theme of the year in one word. Eg. Momemtum, Focus or Acceleration to summarise what you need to focus on to achieve your best year ever.
52 weeks In this tab, you can plan for the 52 topics of the year each week
Daily posts This tab can be used to schedule your blog posts.
Social plan. This tab provides you a structure for Monday to Sunday and the type of information you could share on social media. It also includes the image sizes optimised for each social media, a Twitter checklist to use to optimise your tweets including guidelines for promotional tweets.
LinkedIn tab. This tab provides you the structure to use to schedule your LinkedIn posts
Twitter tab. This tab provides you the structure to use to schedule your Tweets
Facebook tab. This tab provides you the structure to use to schedule your Facebook posts and for status update
Instagram tab. This tab provides you the structure to use to schedule your Instagram posts
Sources and hashtags. This tab provides you the place to store list the sources of information you use to find information and the hashtags you use or follow.
Partners-competitors. This tab provides you the opportunity to list your existing and potential partners as well as your competition that you want to follow. This is the perfect way to outline opportunities you spot for a win-win partnership (which value you can provide them & the value they can provide you).
Emailing schedule. This tab provides you a template to schedule your monthly or weekly newsletters well in advance and thinking through what will be sent out.
Interview schedule. Use this tab to plan and research experts to interview and when the video, audio or article will be released in your schedule to make the most sense.