Module #1 Personal & Professional Branding | Positioning| Niche
Personal and business Branding. Learn how to position yourself as the go to person in your field. Define your topic, your ideal customers and understand their needs and match them with your objectives.
Module #2 Website |SEO | Google Analytics
Learn how to create a WordPress website and a blog and how to optimise them for Search Engine Optimisation (SEO). Learn how to buy a domain name, hosting and creating personalised email with your domain name. Google Analytics: how to track your site performance.
Module #3 Your Product suite & Paypal
How to create an ecosystem of products, build sale funnels with landing pages integrated to your mailing system. How to integrate your site with Paypal to receive payments
Module #4 Email marketing
How to use a mailing system to send automated emails that make you money whilst you sleep. Set up a Mailchimp account, autoresponders, setup lists, tracking emails performance.
Module #5 Social media & Pay to play (Paid search/Paid advertising)
How to connect with your audience and build relationship. How to create a social media strategy. How to use Linkedin, Twitter, Facebook, Youtube, Instagram to position as a thought leader, find clients and partners. How to optimise your profile on social media sites.
Pay to play: How to drive quality leads to your promotion using paid advertising with Facebook ads and Google ads
Module #6 Content Marketing
How to keep your prospects and clients engaged with your offering. Craft a content strategy and a content plan to include own and user generated content. How to use editorial calendar to plan for key events. How to use Canva to create beautiful graphics for all your content.
Put it all together: Your 30-day challenge
Integrate all you've learnt and launch your first digital campaign.